A Leading Brand
At Pratt & Whitney Canada, we take pride in our tradition of excellence and we have a vision of the future that is focused squarely on our customers.
For our customers, P&WC is synonymous with superior value and dependability.
In 2008, we sharpened our focus on customers and revamped our brand strategy to highlight the value we bring to their business. The cornerstone of this strategy is a single word – dependable – that speaks to the reliability of our engines, our support services and our team, as well as to our long history as an industry leader.
Our new signature covers four elements -- engines, support, innovation and people. Each is capped by the word “dependable” and features our classic eagle symbol, which has long been part of our visual identity.
